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“数”说抚顺：精耕细作用流量掀“热浪”_我的网站

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A | 时光不语，于记忆深处镌刻苦难辉煌；　　梦想无垠，在天地之间绘就万千气象。　　9月29日，抚顺首届麻辣拌品鉴大赛启幕。我市大力推动文体旅高质量发展，打造独具特色的商文旅融合场景，深耕培育文体旅融合新业态，激发消费活力。

An exhibitor showcases Ethiopian coffee beans at the 2026 Dianchi International Coffee Culture Carnival in Kunming, Southwest China's Yunnan Province, on August 9, 2026. Photo: VCG It has been three months since China becomes the first major economy to grant unilateral, comprehensive zero-tariff treatment to all African countries with which it maintains diplomatic relations, as well as all least developed countries having diplomatic ties with China. Effective May 1, China extended the favorable policy to 53 African countries. Two African diplomats stationed in China have shared with the Global Times about the benefits of China's policy, particularly in trade of coffee, as well as China's exemplary role in promoting cooperation among Global South countries.
Aziza Geleta, Deputy Head of Mission of the Ethiopian Embassy in China Photo: Courtesy of the Ethiopian Embassy in China

Aziza Geleta, Deputy Head of Mission of the Ethiopian Embassy in China Photo: Courtesy of the Ethiopian Embassy in China Aziza Geleta, Deputy Head of Mission of the Ethiopian Embassy in China, told the Global Times that the trade policy demonstrates China's commitment to strengthening mutually beneficial economic cooperation with Africa.
For Ethiopia, which is believed to be the birthplace of coffee, this initiative presents significant opportunities.
"Coffee is not only our leading agricultural export but also an integral part of our cultural heritage. For centuries, Ethiopians have preserved a unique coffee tradition, where families and neighbors gather to prepare and share coffee in a ceremony that symbolizes hospitality and friendship in community," Geleta said.
With improved market access, Ethiopian coffee exports to China are expected to grow substantially. China has become one of the world's fastest-growing coffee consumption markets and is now Ethiopia's third-largest coffee export destination, Geleta noted.
In 2025, China's coffee industry was valued at 354.9 billion yuan ($52.63 billion), up 13.3 percent year on year. Annual per capita consumption rose from 22.24 cups to 28.57 cups, while the value of coffee bean imports increased by 73.9 percent year on year, according to the 2026 China Urban Coffee Development Report released in July.
The Ethiopian diplomat believes China's zero-tariff policy will enhance the competitiveness of Ethiopian coffee, increase export earnings, and encourage greater investment across the coffee value chain, including processing, packaging, branding, logistics and quality certification.
Since July 20 this year, China has granted full market access to coffee beans meeting quarantine requirements from all African countries that have diplomatic ties with China. The full market access is regarded as a landmark achievement in China-Africa cooperation on agricultural market access.
Geleta said that Ethiopia warmly welcomes this landmark policy. Having joined China's zero-tariff arrangement in 2024, the East African country has already witnessed its positive impact on bilateral trade and economic cooperation.
"The policy goes beyond tariff preferences. It demonstrates a practical commitment to South-South cooperation based on mutual respect, shared development and win-win partnership," Geleta noted.
It creates new opportunities for African countries to diversify exports, strengthen productive capacity and participate more actively in global value chains, the diplomat said.
As members of the Global South, Ethiopia and China share a common vision of promoting inclusive and sustainable development. This zero-tariff initiative establishes a valuable benchmark for building agricultural trade rules that better reflect the development needs of emerging economies, she noted.
It also complements the objectives of the FOCAC and the African Continental Free Trade Area (AfCFTA) by supporting greater regional integration and international market access, said Geleta. AfCFTA is a flagship initiative of the African Union designed to transform the continent into the world's largest free-trade area, per the AU.
From Geleta's observation, the market access granted by China is not merely a trade policy, but also a practical example of development cooperation that benefits ordinary people.
Coffee farming sustains millions of Ethiopian households, so greater access to China's market bears direct significance for poverty alleviation, rural advancement and national economic transformation. The policies foster steady demand for Ethiopian coffee, increasing farmer's earnings and bolstering rural community resilience, she said. Such gains closely echo the China-proposed Global Development Initiative, which emphasizes poverty reduction, food security, inclusive growth and sustainable development.
The diplomat said Ethiopia welcomes Chinese investment in agricultural processing, cold-chain logistics, food manufacturing and value-added industries in Ethiopia. Such investment will support industrialization, technology transfer and job creation while strengthening resilient supply chains, Geleta added.
Ambassador of Lesotho to China Mapaballo Lydia Mile Photo: Courtesy of the Embassy of the Kingdom of Lesotho in China

Ambassador of Lesotho to China Mapaballo Lydia Mile Photo: Courtesy of the Embassy of the Kingdom of Lesotho in China Ambassador of Lesotho to China Mapaballo Lydia Mile told the Global Times that the zero-tariff policy since May is "a direct, tangible deliverable of the commitments made under the Forum on China-Africa Cooperation (FOCAC) framework. It transitions the rhetoric of 'win-win cooperation' into practical policy."
Mile said the policy provides a structured, phased approach to reducing trade difficulties and securing institutional guarantees. "It perfectly embodies the strong, historical foundations built through FOCAC over the years to forge a modernized, forward-looking economic future."
Amid comments saying that African countries still face challenges beyond tariffs, including logistics, standards and market-access capacity, Ambassador Mile of Lesotho said that tariff reduction is a necessary condition for trade expansion; however, more conditions are required to reach deals.
Take Lesotho, a landlocked country, for instance. The country faces acute logistical hurdles and high transport costs. Complying with sanitary and phytosanitary measures, as well as quality standards remains a massive challenge for many enterprises in Lesotho.
To fully benefit from the favorable tariff policy, Mile pointed to systemic technical support for African exporters, targeted investments in agro-processing, and enhanced trade facilitation.
"Initiatives recently introduced by China Customs, such as the 'Green Channel 2.0' for agricultural products and expanding authorized economic operator mutual recognition capacity building, are exactly the types of institutional support needed to overcome the non-tariff barriers," she elaborated.
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B | 　　一轮轮政府补贴发放，各特色商业街区掀起文旅热，新的商业面孔不断亮相……今年以来，我市消费市场呈现出强劲的发展势头，消费场景持续刷新，居民消费潜力释放，推动“消费马车”向前飞驰。　　信心是干出来的，成绩是拼出来的。今年上半年，我市限上社会消费品零售总额27.8亿元，同比增长13.7%；一般公共预算收入同比增长7.3%；民生支出同比增长28.7%。　　紧盯政策导向拓展消费“新赛道” 　　今年以来，我市抢抓新一轮消费品以旧换新机遇，加强宣传引导与政策解读，出台抚顺市配套政策，依托大型商业综合体，打造节日商圈，举办系列大型促消费活动，开展惠民车展、家电直销等专题促消费活动，发放各类消费补贴700万元，有效推动重点行业实现快速增长，一季度，石油制品、百货商超、汽车销售等行业分别增长13.7%、24.4%和42.7%，1月至5月限上社会消费品零售总额实现27.8亿元、同比增长13.7%。

C | 预计全年各类消费活动不少于200场次，社会消费品零售总额突破200亿元。

D | 　　近年来，我市创新消费模式，积极拓展消费“新赛道”，聚焦全季、全时、全业，不断培育新产品、新业态，先后打造了雷体夜市、东林里、麻辣拌一条街等文旅消费新场地。同时，我市还将“非遗”搬进集市、夜市，50多项非遗项目和民间文艺项目、百余名传承人扎堆儿亮相创意集市，秀出绝活手艺，共同为市民和游客奉献了一道非遗文化大餐。

E | 　　紧盯节庆热点释放消费“新潜力” 　　1月26日——30日，全市驻村第一书记代言名优特农产品“年货大集”鸣锣开市。　　2月初，2024抚顺暖冬消费季活动启动，抚顺名优食材地方产品展也同步开展。　　3月18日到4月末，抚顺“3折消费月”启动，百万餐饮消费券免费领。　　4月27日至本年末，持续推行2024年阶段性购房补贴政策…… 　　年初以来，我市积极参与全省“4+5+N”系列促消费活动，集中组织开展了“优惠购车畅行抚顺”“春风三月三折换新”“便利闲适品味美好”“美食美味快乐健康”“美丽绽放乐享幸福”等系列主题活动。

F | 紧盯民生热点促消费。

G | 成功举办了2024“抚顺暖冬消费季”大型系列活动，实现多业态联动，活动由30多项系列活动组成。紧盯网络热点促消费，着力营造体验式消费场景，推进商旅文体、线上线下融合。充分借助“三块石冰雪嘉年华”“抚顺网上年货节”和“2024年货大集”等平台，积极组织本土农特产品销售企业和餐饮企业开展系列促消费活动，创新消费业态，做热网红经济。

H | 真金白银促消费。市政府累计投入600余万元，对汽车、家电、零售和餐饮等行业消费者进行补贴，直接拉动消费1亿余元，对提升消费信心、活跃消费市场起到了关键性作用。　　致力双维突破打造消费“新场景” 　　7月7日，“抚顺之夏山水如画”2024抚顺市夏季文化旅游启动；　　9月14日，“多彩非遗天辽地宁”非遗与旅游深度融合发展现场交流活动暨2024抚顺满族风情旅游节开幕式在新宾赫图阿拉城盛大启幕；　　9月29日，抚顺首届麻辣拌品鉴大赛启幕；同日，我市首届农民庆丰收暨农业特色产业推介招商活动盛大启幕……丰富的消费体验让抚顺的这个夏季炫动耀眼、激情飞扬！　　今年夏天，我市连续举办“浑河大舞台”庆祝中华人民共和国成立75周年大型公益惠民活动、“抚顺跑起来”马拉松系列活动及泼水狂欢、研学夏令营、2024年辽宁省青少年游泳锦标赛、省首届城市足球超级联赛、箭舞中华·全民健身主题活动（抚顺站）、“奔跑吧·少年”2024年抚顺市青少年网球锦标赛等精彩纷呈的文体活动。

I | 同时，全力加快县域商业体系建设步伐，加快改造升级乡镇集贸市场和农产品产地集配中心建设，鼓励支持抚顺县、新宾县、清原县丰富零售、餐饮、娱乐、美容美发、电商等业态加快发展，优化提升县域商业服务功能。

J | 做火餐饮服务消费，深度挖掘我市麻辣拌等特色美食，培育美食地标。提高抚顺对“美市美食”餐饮品牌推广活动、辽宁绿色餐厅评定、“辽菜师傅”技能表演等省级活动参与度，提升我市美食美誉度、知名度和影响力，促进餐饮消费升级，打造新的消费增长点。　　数说75年—— 　　75年来，消费总量持续扩大。全市社会消费品零售总额从1952年的1.1亿元增加到2023年的192亿元。　　万达广场、双燕超市、汇龙家电等中心商圈繁荣兴盛，乡村半程马拉松、朝鲜族文化嘉年华暨朝鲜族民俗节、满族风情旅游节等文体旅融合活动拉动节假日经济持续发展。　　75年砥砺奋进，抚顺经历了春风化雨润沧桑的发展历程，见证了天翻地覆慨而慷的历史巨变。责任编辑：李丹。